Powered by a National Media Buy Across Major Digital and Social Networks

Boston, MA and New York, NY – March 20, 2024 – In a first-of-its-kind collaboration, NWN Carousel, the national leader in full lifecycle technology services, and CBS announce the launch of the “Safety for Every Season Campaign,” a unique co-marketing initiative for digital ads tied to the Network’s hit series “Fire Country,” which returns for its second season Friday, Feb. 16 (9:00-10:00 PM, ET/PT) on the CBS Television Network and streaming on Paramount+. 

The collaboration, spearheaded by MutualMarkets, a pioneering co-marketing platform, brought together CBS and NWN Carousel via its innovative AI. This groundbreaking approach leveraged the power of AI to identify a media property that seamlessly aligned with NWN Carousel’s mission to present the next generation of public safety solutions. The co-market ad campaign is powered by a national media buy across major digital and social networks.

“The innovative cloud communications services NWN Carousel provides to our 5000+ clients across North America come to life in this campaign.” said Andrew Gilman, NWN Carousel’s Chief Marketing Officer. “As we watch the heroes in ‘Fire Country’ on CBS and Paramount+, we’re reminded of the heroes we serve every day in the public sector. Our flexible, hybrid work solutions empower them to do their jobs more efficiently, and this campaign celebrates that transformative power.”

NWN Carousel is trusted by over 250+ Public Safety Answering Points (PSAPs), including the City of Baltimore 911, Florida Department of Emergency Management, and across the State of California, NWN Carousel’s Next-Gen 911 technology emerges as the go-to partner in critical moments.

Key Features of NWN Carousel’s Next-Gen 911 Technology:

  • Faster Response Times: Significantly reduce response times and enhance the dispatch experience.
  • Enhanced Location Accuracy: Pinpoint location data ensures first responders reach the right place, faster.
  • Uptime Reliability: Constant connectivity, guaranteeing uninterrupted access to critical public safety services.
  • Streamlined Coordination: Improve inter-agency collaboration with integrated communication tools.
  • Data-Driven Insights: Leverage actionable insights to make informed decisions.
  • Network Operations Center: 24/7/365 support of your communications needs with guaranteed SLAs.

“MutualMarkets is a strategic partner to CBS as evidenced by its on-point pairing of ‘Fire Country’ with NWN Carousel,” said Mike Benson, President and CMO, CBS.  “We value their organic and authentic connection to courageous first responders, who are the heart of our CBS Original series, and we salute their generous pledge to create a fund for real-life fire-fighters in northern California, which is also the setting for ‘Fire Country.’  Partnerships such as this extend well beyond marketing to bring immense value to the community, which is something we always look to achieve at CBS.”

“MutualMarkets is thrilled to bring to life this innovative collaboration between NWN Carousel and CBS. Our AI platform not only identifies perfect co-marketing opportunities but also simplifies the process, removing hurdles for iconic brands to join forces,” said Alan Gould, CEO of MutualMarkets.


FIRECOUNTRY stars Max Thieriot as Bode Donovan, a young convict seeking redemption and a shortened prison sentence by joining a prison release firefighting program in Northern California, where he and other inmates are partnered with elite firefighters to extinguish massive, unpredictable wildfires across the region. It’s a high-risk, high-reward assignment, and the heat is turned up when Bode is assigned to the program in his rural hometown, where he was once a golden all-American son until his troubles began. Five years ago, Bode burned down everything in his life, leaving town with a big secret. Now he’s back, with the rap sheet of a criminal and the audacity to believe in a chance for redemption with Cal Fire. Inspired by series star Max Thieriot’s experiences growing up in Northern California fire country.

The second season premieres Friday, Feb. 16 (9:00-10:00 PM, ET/PT) on the CBS Television Network and streaming on Paramount+ (live and on demand for Paramount+ with SHOWTIME subscribers, or on demand for Paramount+ Essential subscribers the day after the episode airs).