WALTHAM, Mass.–(BUSINESS WIRE)–NWN Carousel, the leading integrated cloud communications service provider, today announced that it is sponsoring the 2021 Laver Cup Boston with Cisco who will be delivering the cloud communications infrastructure for the three-day event in Boston, Mass., September 24-26, 2021.
“NWN Carousel is uniquely positioned to deliver a wide array of cloud communications solutions that will create a great experience for the fans in the seats, the media covering the event, and Team World and Team Europe.”
Partnered with Webex by Cisco, NWN Carousel will provide an immersive press conference experience for domestic and international media throughout the prestigious event in Boston, one of the greatest sports cities in the world (click here for a short video on the NWN Carousel and Cisco by Webex experience at the Laver Cup).
“The Laver Cup is a truly global event and we are delighted to partner with NWN Carousel who will help connect the tournament with media and broadcasters around the world,” Laver Cup CEO Steve Zacks said. “This remote press conference and interview solution provides unprecedented access to the players and captains and all the action from TD Garden in Boston to media wherever they are in the world.”
The Laver Cup has captivated fans around the world since it premiered in Prague in 2017. The unique format pits six of the best players from Europe against six of their counterparts from the rest of the world. Tennis legends Bjorn Borg and John McEnroe will captain Team Europe and Team World, respectively.
Team Europe features newly crowned US Open champion Daniil Medvedev, Olympic gold medalist Alexander Zverev, Wimbledon finalist Matteo Berrettini, Australian Open semifinalist Stefanos Tsitsipas, world No.5 Andrey Rublev and rising Norwegian star Caspar Ruud. Team World includes the biggest server in men’s tennis, John Isner, fellow American Reilly Opelka, US Open semifinalist Felix Auger Aliassime and his Canadian compatriot Denis Shapovalov. Australia’s Nick Kyrgios rounds out Team World.
“We are excited to be the official cloud communications provider for the Laver Cup, the tennis world’s most unique international team competition, in the city of champions,” Jim Sullivan, CEO, NWN Carousel, said. “NWN Carousel is uniquely positioned to deliver a wide array of cloud communications solutions that will create a great experience for the fans in the seats, the media covering the event, and Team World and Team Europe.”
NWN Carousel has partnered with Cisco to transform the international press box from a live experience to a seamless remote media event. With many media now unable to cover events live due to travel restrictions, providing remote access is a crucial component of connecting and engaging media, broadcasters and fans, regardless of their location. Using the Cisco Webex platform for Unified Communications, NWN Carousel and Cisco will provide the technology to live stream the event allowing international and local media the opportunity to dynamically see, hear and speak with the players, just as if they were in the same room.
“With Webex, media can connect virtually with the players bridging in-person interactions with digital connections to deliver a truly blended experience,” added Aruna Ravichandran, VP and CMO, Webex Collaboration, Cisco. “We are proud to advance inclusivity and enable stronger collaboration across the hybrid event at Laver Cup.”