Avaya Chief Technologist Jean Turgeon says most companies are failing to achieve true digital transformation because they don’t understand its true purpose: to help people create their own experiences, shape their own journeys, and arrive at their own outcomes.

He has a point: Research shows that 89 percent of businesses today have started digital transformation initiatives, according to a Fujitsu survey, but only about 30 percent have created positive outcomes. Turgeon discusses how companies can change that in an interview with CRNtv.

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